Once again, I think our Port Authority is showing its pretty savvy and innovative. Message integration using the Internet is one key way we earn our reputation as a government innovator.
Our customers' personnel totals 860 people who answer, collectively, to over a dozen different employers. There's no way to mass e-mail or, otherwise, reach all 860 people with one fell swoop. Yet, from time to time, we have a message we need to get out to everyone on safety, development, or community events.
So, at the Aerospace Center, we have to integrate our messages.
It's a pretty light message today, but it still makes my point.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcpkYXfseZNg1Qe9_JnZJjnvLg_WyYZqAzSKu2AKEMm6C-QS9jlxI1UeRAg9IEx9ux2cbid2LPCcAmHhC3D8XZkvPMJ-uEu1ekeAz7oMGK69vfUp4DMmPu1XHbZ9DWUyBbTqYV9hP0CvAi/s320/msgboard.jpg) |
Message Boards |
This appears on color-printed posters in five locations on the campus.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg_LKfnn-rWfqjncI7JgQznklrZkUj_HGBWZzrDzrpzMc-htzBfAUHN5O-rXsKWYvYHdtzjGvpXxGoWlwRgM7xyff-zilwboCvCp_L6LUmKO5TxT9uW_xWKDVFT0odqQ02GCjf3p97nob3/s320/marquee.jpg) |
LED Marquees |
This same piece will scroll through on two color message marquees at each of the two main entrances.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPcVqi7C8MLXd6mPcsGOXS5vVmsAHWGgb-3n7knIx51ws_g_uzyKEz3SFf4kegyw0COAr-axVUg9c6WCfTtP_SG4RVD03DNd9hUqLG0f3WDghQiD7lBvpmcnbhjIdkDB0wukFLvlEem5PZ/s320/facebook.jpg) |
Facebook page tab |
This PSA is a tab on our
Facebook page.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimrWckFgdJcOqhUZyNg4QxaTZueYRreNrIWyUA0aRIuA9atRLp4TZ1PSmt0sRhffY6gLX9LVrBut35mJbdaMLbDkWrkiRU1h0DtvqJjxpjt5llYbeRkXYZJnrD4PUSbm9n2BAI-Jg7u69d/s320/online.jpg) |
Online Message Center |
Our customers' personnel who go to our
extranet site intended for personnel will find a tab with this too.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrlN3Bz9EbiX8oHKTUcv-UYM9Dy-FcKAGvHDkQf32rklIxwY212kqJjFW_3B8uA5XI8WTw8Ug3Bf0Bb5_pbZDH7TPShyphenhyphenKt6GSHCjcJe2yCmZyAv9fnEYPShsAqPmEtNLRTd6GE-jhpxmYw/s320/lobby.jpg) |
Lobby Message Center |
We scroll this same PSA on our Lobby Message Center too, a 60" television converted to an Internet-accessible message board.
No one approach reaches everyone. The integrated approach reaches the widest audience of all though.
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