Tuesday, November 15, 2011

Social Media Metrics

Figuring out benchmarks and metrics on the value of social media takes a social media tool of its own.

Think about it.

Facebook can't place its own value. LinkedIn can't either.

A third party has more credibility.

I recommend Peer Index. See http://www.peerindex.com/.

Anyone on Facebook, Twitter, Blogger, or LinkedIn can see where they measure up. Notice I said "or" as one doesn't have to be on all of them to see how they compare. Check it out.

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