Once again, I think our Port Authority is showing its pretty savvy and innovative. Message integration using the Internet is one key way we earn our reputation as a government innovator.
Our customers' personnel totals 860 people who answer, collectively, to over a dozen different employers. There's no way to mass e-mail or, otherwise, reach all 860 people with one fell swoop. Yet, from time to time, we have a message we need to get out to everyone on safety, development, or community events.
So, at the Aerospace Center, we have to integrate our messages.
It's a pretty light message today, but it still makes my point.
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| Message Boards |
This appears on color-printed posters in five locations on the campus.
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| LED Marquees |
This same piece will scroll through on two color message marquees at each of the two main entrances.
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| Facebook page tab |
This PSA is a tab on our
Facebook page.
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| Online Message Center |
Our customers' personnel who go to our
extranet site intended for personnel will find a tab with this too.
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| Lobby Message Center |
We scroll this same PSA on our Lobby Message Center too, a 60" television converted to an Internet-accessible message board.
No one approach reaches everyone. The integrated approach reaches the widest audience of all though.
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