Saturday, July 17, 2010

Yep, Social Media Matters

Generation X and Generation Y are on Facebook and LinkedIn and other social media outlets in big numbers.  As consumers, these combined generations are a force.

I heard a stat yesterday that further sells me on the idea that so-called social media is not merely a fad and that the social part is a misnomer.  Social media is business, personalized.

We are now at the point where one half of the worforce consists of Gen X and Gen Y. 

David Nelson, a Pittsburgh-area social media consultant, gave this fact during his Vistage webinar on Friday.

It's a telling stat that Nelson ably used to demonstrate the point that social media matters to business, or should.

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